The SOHO Solution: 21 Selling Strategies For Growing Your Small Business Tom Abbott

ISBN:

Published: May 3rd 2011

Hardcover

176 pages


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The SOHO Solution: 21 Selling Strategies For Growing Your Small Business  by  Tom Abbott

The SOHO Solution: 21 Selling Strategies For Growing Your Small Business by Tom Abbott
May 3rd 2011 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 176 pages | ISBN: | 6.28 Mb

From the creator of the Soho Sales Fundamentals methodology Tom Abbott comes The SOHO Solution, a success manual for growing your small business. Im writing this book because as a fellow SOHO (small office home office) entrepreneur, its exactlyMoreFrom the creator of the Soho Sales Fundamentals methodology Tom Abbott comes The SOHO Solution, a success manual for growing your small business. Im writing this book because as a fellow SOHO (small office home office) entrepreneur, its exactly the book I needed when I started my business more than ten years ago.

Im writing this book for you.The twenty-one selling strategies introduced in this book address four areas that are essential to achieving success in sales. The four areas are customer fundamentals, product fundamentals, presentation fundamentals and relationship fundamentals.The strategies introduced in weeks 1 through 6 cover customer fundamentals. These strategies teach you how to save time and money by better understanding your customers and finding more effective ways of reaching them. Weeks 7 through 11 address the second area, product fundamentals.

These strategies deal with the importance of branding yourself and your business. The third area, presentation fundamentals, is covered in weeks 12 through 16. These strategies teach you how to convert more leads into sales. Weeks 17 through 21 focus on the fourth area, relationship fundamentals.

These strategies demonstrate how your relationship with yourself and others greatly impacts your sales. Its my hope that by applying the twenty-one weekly strategies in this book, youll soon begin attracting your ideal target customer, differentiating yourself in the marketplace and converting more leads into sales.In addition, the foreword was written by Don Hutson, co-author of The One Minute Entrepreneur and The One Minute Manager.

The SOHO Solution has also been endorsed by business and sales gurus Jim Cathcart, Dr. Peter Legge and Dr. Tony Alessandra.



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